name/title
x = -103
y = 21
The curious, the opportunists, who stop the RUNNING dryer for a closer look, see their favorite money launderers INSIDE — camera-ready for social media.
Midol who? How does an 80 year-old-brand connect with Millennials and Gen Z? With a modern look and sunny attitude. Live Life M-Powered, a digital-first rebrand campaign, takes Midol from sleepy to strong ally. M-Powered, shorthand for Midol’s efficacy, and the empowerment that comes with its multi-symptom menstrual relief. And every month, women slay their days.
A fluid collab between agencies and partners in Chicago, Cincinnati, New Jersey, New York, and Toronto. We shot 4 videos and and a year worth of assets in 3 days.
11% Sales Lift from 1.9% within 1st month of launch, 26% Midol sales growth for 2021.
Earned media impressions exceeded KPIs by 270%.
2021 DRUM AWARD / 2021 EFFIE FINALIST / 2021 NY FESTIVALS SHORTLIST
#OZARK4INSIDER tweets, grams, stories, reels, tiktoks... stIR chatter about Ozark—theories on how the final season could play out and DECLARATIONS OF love for favorite characters BUILD anticipation. People seek out theSE laundromats to get in on the FUN, snag the cash—their ticket to the limited-run trailer.
Hi, I'm Amanda.
I want to make work that
Stands Up & out
🍋
🍓
🍞
🐕
🧃
🥪
🐶
✂️
Xfinity
NETFLIX
LAUNDERING. AND, LAUNDRY. A NATURAL PAIRING.
Dirty deeds. High stakes. Spinning truths. Uncovering a cash stash in plain sight is a Ozark final season hijinx stunt the Byrdes would cosign. An augmented reality season 5 trailer with a chance to win big money, while literally laundering. Before you know it, the wait’s over.
MIDOL
M-POWERED. PERIOD.
AWARDS | DRUM AWARD BEST CONTENT / EFFIE FINALIST BRAND RELAUNCH / New York FESTIVALS SHORTLIST
MLK DAY
PASSIONATE ABOUT HUMAN RIGHTS.
AWARDS | PRINT REGIONAL DESIGN ANNUAL / HOW PROMOTION + MARKETING DESIGN AWARD
🍂
🍁
🧣
🧣
Chopsticks & Forks
We were a kimchee & rice + meat & potatoes type of dinner table.
I’m the eldest daughter of a Korean immigrant & a Puerto Rican American.
My mom gave me a love for art, my dad gave me curls.
My tomboy and latchkey-kid years growing up in the city taught me
to follow my instincts and make good decisions.
Mid Century-Mod makes me gush.
True crime stories fascinate me.
I’m Scorpio. I’m Libra.
Diggggg sports cars.
I learned a lot about sales, service, and personalizing an experience
from minimum wage jobs. In the trenches, consumer behaviors and
customer relationships. From waiting tables, and as a cocktail waitress.
From merchandising, selling clothes, customizing the retail interaction.
From working at my family business with quality, reliability, and
reputation in mind.
Love to go to The Art Institute in Chicago. And wander.
I know that every day is a second chance since
surviving a 65 mph head-on collision.
Took some time off from work when my mom needed me.
We were Thelma & Louise on the run from cancer.
Subscribed to Dog Fancy magazine for years. I did not have a dog.
Ever.
Sadly, didn't
have a dog. ever.
subscribed to Dog fancy magazine, for years.
